Newspaper Archive of
The Columbia Star
Columbia, South Carolina
September 25, 2009     The Columbia Star
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September 25, 2009

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l!lllllll JJ+lllJlt llllllm IlillllllllllllllWJ llt lllllllllil IJIL[ llJ It JIIIIU The Columbia Star SC Newt SEPTEMBER 25. 2009 - 13 Columbia Police Department meets to fight crime By Cathy Cobbs Where else can one hear the following stories all within one hour and in one room? A planned land mine explosion at Fort Jackson Army Base. Several snatch-and-drag purse thefts in the Columbia area. A shooting at Club Level, a Blanding Street nightspot that&apos;s known for violent activities that seem to occur frequently around its 3 am dosing time. The arrest of a woman attempting to shoplift two pairs of high-heeled shoes at an area Belk's store by stuffing them down her shirt - an incident that ended up in a full-scale fight between her and store police. At the Columbia Police Department's bimonthly meet- ing with area commanders and surrounding law enforcement agencies, wherein the crimes are reported and strategies dis- cussed about how to handle var- ious crimes around the city. This particular gathering was at Gon- zalas Gardens off Forest Drive, but are normally held at police headquarters on ]ustice Square. "It's a great way to analyze crime and compare notes in order to get a big picture of what's going on," said Police Chief Tandy Carter. "We find it to be very helpful." The meeting is filled with some interesting and some- mundane reports from represen- tatives of each patrol region in the city- metro, south, west, and north - as well as an analysis of what is being done to deal with spikes in particular crimes dur- ing two weeks between meet- ings. For example, Metro region Capt. Scott Desrochers, explained that in order to help fulfill his region's stated goal to cut crime by 50 percent, he is putting a bike patrol on the streets where officers will travel "from the zoo to the university to Two Notch Road" to help raise poli6e presence in areas that have been hit recently by resi- dential burglp_ries. Carter also asked Derochers to set up a meeting with the owners of Club Level, a nightclub that the captain said "seems to have some sort of fight every time they close and put people out on the street." "We need to meet with management and have a discus- sion about what is going on in their club," Carter said. And there was this report from West Region Capt. M.E. Johnson: a woman allegedly attempting to shoplift a pair of high heels from an area Belk Store got into a "physical encounter" with two of the store's loss prevention special- ists. "She put one of the shoes in her purse and then stuffed the rest of the shoes down her shirt," Johnson said. "In the confronta- tion (with the loss-prevention specialists) there were some clothes thrown, a physical encounter, and she is now in jail." Other reports included: the south region's crowd- control strategies for Thursday night's University of South Car- olina-Old Miss football game. "Thursday is a big event and will be quite a challenging day," Carter said. "We want to have as many people as we can out of their, cars and very visi- ble." a success story regarding the surveillance cameras recent- ly installed in Five Points, which help lead to the arrest of a man who allegedly broke into several commercial establishments in that corridor. an analysis of a three-month special operation in the Bethel Bishop and Colony Apartments, which netted 47 arrests and the confiscation of dozens of firearms. The meetings are open to the public. Which advertising medium is your best future investment? + One that is active and creative + One that is interested in establishing a long-term, business partnership with you + One that allows you to change your ad more frequently than once every 15 months We don't mean to imply that advertisers should entirely eliminate 'Yellow Pages' advertising from their media plans. We simply encourage phone book advertisers to reconsider the dollars spent and how they might best invest their advertising budgets. Don't be pressured into making a 15-month long advertising m/stake! More S.C. consumers choose newspapers +,,, for shopping information Yellow Newspaper Pages Information on where to shop in your commumty 59.5% 2.4% Information on where to go out to eat 39.2 Z5 Information on job openings 57.1 0.7 Advertising source for products and services: Groceries 80.1 1.1 Hardware or home improvement supplies 76.1 4.3 Furniture 74.3 3.3 Entertainment 72.6 1.8 Electronics 66.7 2.6 Job or employment opportunities 58.5 0.1 Used car, truck or van 51.3 1.8 New cat, truck or van 50.8 1.8 Real estate 49.3 0.9 State lottery information 47.7 0.0 Cell phone and cell phone providers 47.1 10.8 Data @ 2005 South Carolina Newspaper Network, Study Of Media Usage performed by Newton Research Yellow Pages talking points "Just consider, a." lkndness The Yellow Pages offers no opportunity m promote special events or sales. This medium does not allow the advertiser to take advantage of local market conditions. Yellow Pages contract and publishing cycles do not offer short lead times or the opportunity to alter schedules or change ad messages that would better meet advertiser needs. cmMy Yellow Pages is primarily a non-creative information sourc Ads in Yellow Pages only talL.they do not selL &akin Plrtwr Yellow Pages advertisers cannot build image, brand or recognition for the products and services they providf, The phone book is dosed mote than open in both homes and businesses. Even the top referred- to categories of the Yellow Pages only receive minimal attention or readership during the course of a typical day or week. A daily or Sunday newspaper reaches more custonzrs in one day than the Yellow Pages will in a whole week. The Yellow Pages is not cost effective when measured against an audience of users who have no name-in-mind before consulting the phone book. For just a portion of the dolhrs a firm might spend advertising in the Yellow Pages it could expand its newspaper advertising or become a new newspaper advertiser with a substantial program doing more selling and reaching more peopl MulI Dka41xlm The nature of multiple phone books in nmny markets and multiple categories suitable to businesses results in over-extended Yellow Pages advertising budgerm Extensive use of color or white knockout can ad anywhere from 25% to 50% to a Yellow Pages ad. lm'l ktkt Being the largest adm-t/ser at the front of a category doesn't stop people from looking at other display ads. Columb a+s locally owned weekly newspaper since 1963 The Columbia Star ..... Itg++++++ +:+++, +++:+++++For+almucnt +  2e229 +':J 111055 L Mt:Or0, ........ Plantation oragc .... Tonyl Iza Fek+e r  1 [ rollna Wings S- Ribs Idontcrrey's a Rleldimd ool trll 2 : : !Uq Za .... Uza's lhlsk, Pol<l's :+Ik $ch : Carollka Irmatology 2!119 ..... 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