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The Columbia Star
Columbia, South Carolina
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September 25, 2009     The Columbia Star
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September 25, 2009
 

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2 " SEPTEMBER 25. 2009  I0 UtI_ Editor THE COLUMBIA STAR SC Columbia's locally owned weekly newspaper  Ig(Y 3 www.tar.com Give us a call! Onegemyou you needo go. 77I-o2I 9 $3o Riehland/Lexington Counties Office Mam Pam Clark PamOark .IT.OOID (prmr/onVm) Contact Idnda Sosbee lindrr.com Sales reoresffes Gaff Trebuchon .nr.oom Mike Cox Ca-rr a-n Paulene Fiesta pa u/eneC,-,-,rr trim Publisher Mimi M. Maddock m/m/m@sc.rr.oom C, enca  Mike Maddock Mik-'IheColumbiaStaxoom Editor Mike Maddock MikeThalumbiaStarcom Assistant editor Pamela Edwards pam.rr.mm Assistant JambWflkins Financial manager IAnda Sosbee ]J/'R a-JC./T. CO/TI Editorial and news Businem edimr John Temple Ligon TnpllholumbiaStazcom Sports writers Mike M addock George Kaupp JoshCmse Mark Lawrence spomp Jim Marsk Paulene Fiesta Sff Jackie Perro jacp=@net Caroline Leg-are Judson Mike Cox Ct-star.rrcom Bob Ford CallThcom Jesca Cross emssjaS4gmil Kfisfm Lavender Benjamin niggms Arlene M_muano John Dixon Anita Baker Josh Cruse Elise Porter Natasha Derrick CathyCobb Deadlines The deadline for press releases and ad copy is a week before desired publi- cation date. Sodety . Engagements and wed- dings are published for $50 each. Birth announcements and obituaries are $25 each. Classified Classified advertising is $15 br 20 words or less for one publication, $14/week for 2 weeks, $13/week for 3 weeks, and $12/week for 4 weeks. Ads must be received by noon Monday for the Friday publication. Hamld C Bootzr Jr b//sher 063-086 W. MinerM Publishcr I986-I996 Win'net M. Montgcmmty Publisher O96-zx9 TheSmr Ra Warner Mmtgcme,ixeidmt Mimi M.  setrs 723 Otmm Smut SCn5 E O. Box3 SC3o 8o3-77a9 mail press releases to 1mi @Th olumbi a Star mm I Your Voice, Your Paper Let your voice be heard! Send your comments to MikeThColumbiaStar.com. All we nccd is love Amid the recent positive media hype about The Beatles l(ock Band video game, let's not forget their part- nership also produced sentimental, poetic melodies, that endure as serene classical music. A Beatle fan since age 12 in the early 1960s, I cherish their legacy's most noble message, using several of their song rifles: Yesterday, let it be. All you need is love. Imagine the long and winding road, real love, here, there and everywhere across the universe. WowI Wouldn't peace follow such a pleasant path for us, as individ- uals.., and for our broken world? 0 Sandra Sowers Platt Keep the electronic billboards in our county I am in support of the change in the Richland County sign ordinance that would allow electronic bill- boards in our county. This type of advertising has been proven to be an extremely cost effective method for busi- nesses to competitively advertise their product and/or services to the public. It allows the backbone of our economy, small business, to compete with the big play- ers and will go a long way to ensure their survival. Regardless of what the highly prejudiced print media says, outdoor advertising is the most economical way to reach a targeted market. Electronic billboards provide even more efficiency and are extremely econom- ical to small and large businesses in delivering their mes- sage to potential customers. Numerous transportation studies support the argu- ment that this form of media is not distractive or a cause of accidents. Claims to the contrary are false and highly misleading. Furthermore, it is a documented fact that due to the flexibility of this type of electronic media, it is a highly effective tool in emergency situations such as exposing criminal activity or in the case of natural disas- ters. Let's face it, crime is a problem in our community and any method of reducing it will be most beneficial and appreciated. Naturally, there are locations where this type of sign may not be appropriate, but in the proposed ordi- nance, locations of digital signs will be limited, and they will not increase the total number of sign structures in our community. What could be Wrong with that except it will raise the hackles of those who don't want any type of county advertising other than costly print and airway methods? That type of reasoning is irresponsible and self serving. Every method within reason should be made available to promote the goods and services of the hard working citizens who live and work in the Midlands of our great state. Limiting such is a disservice to those individuals and businesses that employ the bulk of our population and keep the entrepreneurial spirit of our economy going. From my perspective it is time to allow Richland County to embrace this highly adaptable electronic media and join the modern age of advertising. Doing so will let the people of our county take advantage of the product. Prohibiting this innovation keeps us in the dark ages and puts our businesses and their employees at an extreme disadvantage. With the poor state or our econo- my, prohibiting electronic signs will be a disservice to the citizens of Richland County. Allowing this type of adver- tising is the right thing to do. lim Cantey radius@radiusj.com Meet the Stars Dream Team New technology gives advantages and 00:eeps communities s:ffe A new technology is giving advertisers the unparalleled ability to change their ad messages quickly and efficiently. The same technology is making communities safer by helping catch fugitives and find lost children. It's pro- viding valuable informa- tion to keep the public informed about issues important to them. It is also enhancing the effec- tiveness of roadside adver- tising campaigns which often attract passers-by to businesses based in rural communities. And it's all wrapped in a familiar package: the billboard. Digital technology's marriage to billboards is one providing countless benefits to diverse groups of consumers. It is also strengthening many busi- nesses' abilities to broaden their reach to those con- sumers. However, here in Richland County a group of activists is seeking to block a plan by owners of old-fashioned billboards to update their roadside advertising vehicles so as to incorporate such new technologies - technolo- gies that are equally effec- tive in supporting advertis- ing campaigns for local businesses as they are in alerting citizens to emer- gent situations. Owners of billboards recently conducted a sur- vey of public attitudes regarding the forms of recourse that should be made available to billboard owners in the extreme event that any efforts to do awaywith their products were to find success. According to their findings, a majority of the public supports billboard owners and landowners being pro- vided with just compensa- tion if a lawfully placed billboard is removed. Moreover, as the so-called targets of mes- sages broadcast by bill- boards, the public is aware of just how effective this medium is in fueling the economies of many rural communities. This senti- ment reflects the public's generally pro-business preferences, particularly during these slower eco- nomic times. Given the longstand- ing effectiveness of such advertising media, it is counterintuitive to expect the opposition being voiced against plans to upgrade billboards stand- ing in Richland County is in any ways a reflection of popular public sentiments. Given billboards' roles in bolstering commerce in many rural communities, it is highly unlikely that a majority of citizens in Richland Count, ff polled, will oppose plans to strengthen the effective- ness of such advertising media, media which, for decades, has been legally positioned throughout their communities. In effect, the effort to prohibit billboard owners from implementing their plans to upgrade their advertising mechanisms that support retail busi- nesses based in Richland County represents an effort to reduce Richland County-based businesses' reach to consumers. Viewed in that light, for many, opposition to such upgrades will represent an effort to stifle economic growth in Richland Coun- ty, all in the interest of sev- eral citizens' opinions about "aesthetics." That's right, according to a few in Richland County; citizens _ will derive more benefits from a landscape that is devoid of anything that will draw consumers into their communities. In this economic cli- mate it is counterproduc- tive for the tastes and pref- erences of a few to trump any business plans that will produce economic gains for any community when those plans are embraced by a majority of the members of that com- munity. The economic and other benefits Richland County will derive from an initiative to upgrade road- side advertising media there will be significant. Ultimately, when it comes to the bigger picture of interests in Richland County, these benefits will make the "costs" seem altogether trivial. Ike McLeese, Presi- dent/CEO, Greater Colum- bia Chamber of Commerce IMcLeese@columbi- achamber.com We respect your opinions and would love to hear from you. We may not agree with what you have to say, but well always defend your fight to say it. Paulene Mike Gaff Fiesta Cox 00ebuchon gailt@sc.rr.com paulene@sc.rr.com c=-star@se.rr.com 422-9230 524-8603 237-6411 Downtown, Rosewood, Cayee, Hve Points, Garner's Ferry, West Columbia, Devine Street, Olympia, Bluff Road, Irmo, I-Iarbison, and Forest Drive and St. Andrews, Northeast Columbia and Eau Claire In accordance with the current economlc situation, The Columbia Star is offering a Stimulus Package for our readers. BeanLng immediately, the price of subscriptions to Columbia's  only locally-owned n will be cut drastlcally to enable everyone to save money and receive The Star in their mailbox every week. E 1-year subscription for $25 E 2-year subscription for $35 E a-year subscription for $45  . ,a00e Columbm -/Star " Address Hail this form and a check to: The Colmbh Star . EO. Box 5955 Columbia, SC 29250 " City State zip 0r callusat [803)771-0219